Vetted macro creators across 8 Nigerian categories with audience and fit data.
The nine-criteria scoring system we use to qualify every creator before a brief goes out.
How to measure creator campaigns across awareness, consideration, and conversion in Nigeria.
A strong brief protects the brand and the creator at the same time. Here's how we build ours.
Organic peaks in 48 hours. Paid is how you keep the post working for the rest of the quarter.
Why fintechs and SaaS brands should be the loudest voices in their categories , and aren't.
We score every creator across audience overlap, content quality, posting consistency, brand-safety history, and category authority. Anything under 80% on aggregate doesn't make a shortlist.
Audience definition, category entry points, content tone, platform behaviour, brand guardrails, and a single sentence describing the strategic intent.
Yes , we recommend ₦2M/month minimum to make the paid amplification layer meaningful. Below that, organic-only doesn't justify the brief work.
We do. Media buying, creative testing, and reporting are all managed in-house.
Reach, engagement rate, paid amplification reach, and the business outcome agreed at brief stage (leads, sign-ups, sales lift, recall lift).
Brief to first content live in 3–4 weeks. Paid amplification kicks in within 48 hours of the organic post.
Different creators, different content formats, longer narrative arcs, and a heavier emphasis on credibility and authority , but the same five-stage process underneath.
Book a strategy call. We'll review your category and walk you through a sample brief and creator shortlist on the call.